Aunt Bessie's Appoints VCCP

30th July 2009

Aunt Bessie’s have appointed us as creative agency to work across the brand portfolio. The family run frozen food company will be investing an additional £1m over the coming year as one of the brands that has weathered the recession extremely well.

VCCP’s first project will launch in the autumn and will focus on Aunt Bessie’s core heartland products of Yorkshire Puddings and Roast Potatoes.

Clare Field, Marketing Director at Aunt Bessie’s said “in the coming months we want to take the Aunt Bessie’s brand to the next level and deliver a communications strategy that really helps meet our brand objectives. We felt that VCCP were the right agency for this project and look forward to a successful partnership”.