Aleksandr has now passed the half a million mark with his Facebook friends. As well as this, Aleksandr found himself as a full page feature on page 3 of Metro last week. His rise to the celebrity a-list appears to be unstoppable. Check out his and Sergei's new bloopers edit here.

We've just launched a new campaign for Muller Healthy Balance. The campaign is part of a major push to get people eating more yoghurt at breakfast time. Breakfast is now the heathiest meal of the day as people increasingly understand the importance of eating well. Our new work positions the yoghurt as 'the perfect way to start a feel good day'.

After a 3 month pitch process and a final head-to-head with DDB, McDonald's have announced that we will be looking after their employer branding comm's.

This will mark the first time McDonald’s UK has moved away from a traditional recruitment advertising agency and is a clear indication of the importance the company places on building its reputation as a good employer. 

Jez Langhorn, Head of Talent and Education at McDonald’s UK, said; “After what was a very thorough pitch process we are excited to be working with VCCP and are confident they will continue the progressive and eye-catching work that we have already done in the area of employer brand and recruitment.”