Shop Direct Appoints VCCP

30th June 2009

We have been appointed by Shop Direct to launch its extremely exciting new brand, VERY.

Alison Broadhurst, Shop Direct Marketing Director, said: “We are delighted to have secured VCCP to work with us on our fantastic new brand, VERY. We believe VCCP will bring a new level of online social media expertise that will be invaluable in helping us to maximise the potential of our new brand. VCCP has proven its mettle in this area and we think the team will drive forward our customer awareness specifically through the use of viral and digital communications.”

 Very.co.uk will launch on the 5th July, replacing Littlewoods Direct. It will be a unique online shopping portal focussed on fashion aimed at 25-45 year old women.