30th June 2009
We have been appointed by Shop Direct to launch its extremely exciting new brand, VERY.
Alison Broadhurst, Shop Direct Marketing Director, said: “We are delighted to have secured VCCP to work with us on our fantastic new brand, VERY. We believe VCCP will bring a new level of online social media expertise that will be invaluable in helping us to maximise the potential of our new brand. VCCP has proven its mettle in this area and we think the team will drive forward our customer awareness specifically through the use of viral and digital communications.”
Very.co.uk will launch on the 5th July, replacing Littlewoods Direct. It will be a unique online shopping portal focussed on fashion aimed at 25-45 year old women.
29th June 2009
We were thrilled to be awarded a silver on the final night of the Cannes Festival for our Binge Drinking Female ad. We beat over 100 entries but in the end lost out to an Army ad by Golley Slater.
26th June 2009
VCCP won both the 'Best Use of Social Media' and the 'Best Use of Web' awards for the compare the market / compare the meerkat campaign at the New Media Age Awards. These are perhaps the most prestigious digital awards available and it is a true testament to how integrated we are that we beat the pureplay digital agencies hands down.
16th June 2009
In today's Marketing Charles Vallance features commenting on the mostly highly recalled TV ad of the week. Read his comments on Tesco's latest offering here.
12th June 2009
See how far you can wheelie with our new online game for Bennetts. The game will test your wheelie skills and features everyone’s favourite ‘Bennett’s Babes’. The game is part of our brand new campaign which is based on the creative insight ‘whatever you ride’.
12th June 2009
We’ve just launched a new site for Microsoft Advertising to support their sponsorship of the Cannes Lions International Advertising Festival.
The site provides a hub for all Microsoft Advertising related activities at the festival: up to the minute Twitter and Blog accounts, Flickr updates, streaming video, and all Programme details for Microsoft Advertising Seminars, Forums and Workshops. Go and take a look...
9th June 2009
The wise people at Heat Magazine have described our new viral as ‘the best anti-boozing ad EVER’.
This isn’t the sort of thing that you’d normally expect to see on heatworld. This clip doesn’t feature a single celebrity, there are no topless men, there isn’t even a cute animal in sight. In fact, this vid actually promotes a very serious message about binge-drinking, but it does it in such a laugh-out-loud funny way that we just had to share it with you.
9th June 2009
We had a great double win at the Marketing Society Awards. The launch of ‘The O2’ scooped a gong for ‘Brand Extension’ plus a special prize for ‘Leading Edge Thinking’. There were 323 papers entered in the category so this is a real achievement.
SFW also had a storming night and won the CRM award for the More Th>n on the Personal Customer Manager initiative.
5th June 2009
We’re excited to announce that our latest work for the Home Office is now live.
We teamed up with Saul Dibb, the director of Bullet Boy and The Duchess, to create a new hard-hitting viral seeking to challenge attitudes and change drinking behaviour among 18-24 year olds. In the short film, a roving reporter (up-and-coming comedian John-Luke Roberts) approaches young people in a shopping centre during the day and asks them to act out the kinds of embarrassing, anti-social or potentially dangerous behaviour normally associated with drunkenness.
2nd June 2009
We already work with Hiscox producing print, digital and direct campaigns, so we’re particularly delighted that we are now their Search Agency too.
There was tough competition against 12 agencies vying for the opportunity to raise Hiscox’s profile in the insurance market. The project has a six figure budget and VCCP Search has been tasked with creating a fully integrated SEO programme.