Our first campaigns for Muller

30th April 2009

Müller Rice and Müller Corners have launched new TV led campaigns; these are the first campaigns since VCCP won both accounts at the beginning of 2009.

The Müller Rice campaign takes a testimonial style approach and has been designed to inform customers of how "Surprisingly Nice" Müller Rice is. The people featured in the ads are real customers who love Müller Rice so much they will go to extremes to ensure no one else pinches their pot.

The Müller Corner campaign communicates the fantastic range of flavours available. The new campaign continues to use the recognisable Nina Simone track "I Got Life" but the lyrics are changed Müller fans of all ages who sing their own lyrics, declaring their favourite flavours.