New O2 ‘Joggler’ Campaign Launches

4th May 2009

We have created a £5 million integrated campaign targeting families to launch O2's new product, the O2 Joggler, a multi functional digital device that can help organise families' lives through its shared online calendar and other helpful functions.

The campaign demonstrates the benefit of the O2 Joggler by comparing it to the family fridge door - a space that has always been used to post reminders, dates, appointments for the whole family.

The campaign consists of social media, TV, cinema, press and online. For the social media element VCCP and O2 have employed a Mum to write a blog about how technology can help family life run more smoothly. 'Mum-e' will interact with online mums and families to share her thoughts about the latest technologies and the impact they have on family life. This is a new approach which will touch many of the social networks and reach a wider family audience.

You can visit Mum-e at mum-e.co.uk