New O2 ‘Joggler’ Campaign Launches
5th May 2009
We have created a £5 million integrated campaign targeting families to launch O2's new product, the O2 Joggler, a multi functional digital device that can help organise families' lives through its shared online calendar and other helpful functions.
The campaign demonstrates the benefit of the O2 Joggler by comparing it to the family fridge door - a space that has always been used to post reminders, dates, appointments for the whole family.
Our first campaigns for Muller
1st May 2009
Müller Rice and Müller Corners have launched new TV led campaigns; these are the first campaigns since VCCP won both accounts at the beginning of 2009.
The Müller Rice campaign takes a testimonial style approach and has been designed to inform customers of how "Surprisingly Nice" Müller Rice is. The people featured in the ads are real customers who love Müller Rice so much they will go to extremes to ensure no one else pinches their pot.