New Character introduced for Comparethemeerkat.com: Sergei, Head of IT

14th April 2009

Comparethemarket.com's Aleksandr continues to grow in popularity and has helped to produce some very impressive results for the insurance comparison website. With reference to a new character briefly being mentioned in the bloopers viral, Sergei now finally makes his TV debut.

Sergei's back story can be found on 'meet the team' section of comparethemeerkat.com, providing fun information about his history of working on the meerkat space station. The TV advert coincides with the launch of the 'new server' and additional meerkats to be compared on the site.

The campaign continues to develop a story and characters to interact with audiences via social media, but most importantly Comparethemarket.com should continue to see awareness of the brand increase.