Comparethemarket.com's Aleksandr continues to grow in popularity and has helped to produce some very impressive results for the insurance comparison website. With reference to a new character briefly being mentioned in the bloopers viral, Sergei now finally makes his TV debut.
Sergei's back story can be found on 'meet the team' section of comparethemeerkat.com, providing fun information about his history of working on the meerkat space station. The TV advert coincides with the launch of the 'new server' and additional meerkats to be compared on the site.
The campaign continues to develop a story and characters to interact with audiences via social media, but most importantly Comparethemarket.com should continue to see awareness of the brand increase.
VCCP and Resonate Launch ICON
5th April 2009
Communications agency VCCP and PR specialist Resonate have launched a joint venture social communications agency called ICON. The agency launches having won a place on the Unilever global PR roster.
ICON will combine digital, advertising and PR skills and apply them to the world of social media. ICON will effectively fuel conversations in both old (newspapers etc) and new (Facebook, Twitter, blogs etc) media, creating trust and advocacy between consumers and brands.
VCCP Health Launches
1st April 2009
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We've launched a specialist healthcare agency, VCCP Health. It brings VCCP's ways of working and its focus on creativity, brand building and effectiveness to healthcare and the pharmaceutical industry.
Led by Paul Phillips, the team have already started working on projects in the following areas oncology, cardiovascular, neuroscience, diabetes, respiratory, infectious diseases and metabolic medicines.