Our first campaigns for Muller
30th April 2009
Müller Rice and Müller Corners have launched new TV led campaigns; these are the first campaigns since VCCP won both accounts at the beginning of 2009.
The Müller Rice campaign takes a testimonial style approach and has been designed to inform customers of how "Surprisingly Nice" Müller Rice is. The people featured in the ads are real customers who love Müller Rice so much they will go to extremes to ensure no one else pinches their pot.
Comparethemarket.com's Aleksandr continues to grow in popularity and has helped to produce some very impressive results for the insurance comparison website. With reference to a new character briefly being mentioned in the bloopers viral, Sergei now finally makes his TV debut.
Sergei's back story can be found on 'meet the team' section of comparethemeerkat.com, providing fun information about his history of working on the meerkat space station. The TV advert coincides with the launch of the 'new server' and additional meerkats to be compared on the site.
The campaign continues to develop a story and characters to interact with audiences via social media, but most importantly Comparethemarket.com should continue to see awareness of the brand increase.
VCCP and Resonate Launch ICON
5th April 2009
Communications agency VCCP and PR specialist Resonate have launched a joint venture social communications agency called ICON. The agency launches having won a place on the Unilever global PR roster.
ICON will combine digital, advertising and PR skills and apply them to the world of social media. ICON will effectively fuel conversations in both old (newspapers etc) and new (Facebook, Twitter, blogs etc) media, creating trust and advocacy between consumers and brands.