VCCP launches 'No Robots' campaign for O2

6th March 2009

Telefónica O2 Germany has launched a new campaign developed by VCCP Berlin highlighting that O2 offers a telephone helpline run by well-trained advisors instead of the usual, and often frustrating, voice response technology.

The campaign shows the redundant telephone robots enjoying their well-deserved retirement lounging poolside, enjoying fresh mountain air, at the beach, in parks or simply relaxing at home. The campaign includes German TV, press, outdoor and digital; all supporting the accolades and awards that O2 has received for its customer service.

Tim Alexander, Head of Branding, Strategy & Communication with Telefónica O2 Germany said "O2 would like to make the life of its costumers as easy as possible - whether on the telephone or in the shop. Thanks to our service promise we have a clear advantage in the market and want to leverage this in our communication."