Aer Lingus launch TV campaign by VCCP

5th March 2009

Aer Lingus has launched their new TV campaign to promote flights from Gatwick to Europe. Destinations include Malaga, Faro, Nice, Munich, Zurich and Vienna.

The ads will run for four weeks in the London catchment area. VCCP developed the animated ad which echoes the press and outdoor campaign launched this year. The prices to Europe start at only £9.99 including taxes and charges.

Charmaine Duffy, European Marketing Manager explained 'our competitors currently don't advertise on TV however we feel that a TV campaign in the London area will give us the exposure we need to launch our new low costs flights and position Aer Lingus as a low cost European airline at Gatwick.'

VCCP Account Director Kathy Maxwell added 'The ads are simple, direct, well branded and should provide the right level of cut through for Aer Lingus as UK consumers have become familiar with the distinctive shamrock creative this year'.