13th March 2009
VCCP has created a new TV campaign for Jordans cereals, which breaks on 16th March. The 30" commercial, for Jordans Country Crisp, is the first major campaign for the brand for four years.
The campaign aims to highlight the care which goes into ensuring every box of Jordans Country Crisp tastes great. Using the line 'You can taste we care', the animated commercial talks of the passion which Jordans have for making great tasting cereals, from sourcing the finest nature-friendly oats from farmers they know and trust to baking the perfect cluster by eye.
7th March 2009
On the 16th March 2009 it will have been 10 years since the first copy of Metro landed in commuters' hands. Launching in 1999 with a day one distribution of just 85,000 copies, Metro now circulates over 1.3 million and has a daily readership of over 3.3 million across its 16 major urban areas. Quite an achievement. To celebrate VCCP have created a retrospective consumer and trade campaign. The creative shows some of the key people and characters that featured in the paper's headlines over the last ten years in a visual timeline - so you'll see the 'Posh-est' bride and groom in 1999 through to bike clip wearing Boris in 2008 all travelling in the same tube carriage.
6th March 2009
Telefónica O2 Germany has launched a new campaign developed by VCCP Berlin highlighting that O2 offers a telephone helpline run by well-trained advisors instead of the usual, and often frustrating, voice response technology.
The campaign shows the redundant telephone robots enjoying their well-deserved retirement lounging poolside, enjoying fresh mountain air, at the beach, in parks or simply relaxing at home. The campaign includes German TV, press, outdoor and digital; all supporting the accolades and awards that O2 has received for its customer service.
Tim Alexander, Head of Branding, Strategy & Communication with Telefónica O2 Germany said "O2 would like to make the life of its costumers as easy as possible - whether on the telephone or in the shop. Thanks to our service promise we have a clear advantage in the market and want to leverage this in our communication."
5th March 2009
Aer Lingus has launched their new TV campaign to promote flights from Gatwick to Europe. Destinations include Malaga, Faro, Nice, Munich, Zurich and Vienna.
The ads will run for four weeks in the London catchment area. VCCP developed the animated ad which echoes the press and outdoor campaign launched this year. The prices to Europe start at only £9.99 including taxes and charges.
Charmaine Duffy, European Marketing Manager explained 'our competitors currently don't advertise on TV however we feel that a TV campaign in the London area will give us the exposure we need to launch our new low costs flights and position Aer Lingus as a low cost European airline at Gatwick.'
VCCP Account Director Kathy Maxwell added 'The ads are simple, direct, well branded and should provide the right level of cut through for Aer Lingus as UK consumers have become familiar with the distinctive shamrock creative this year'.
4th March 2009
VCCP Launch new O2 top-up surprises campaign O2 is extending its hugely successful O2 Top-up Surprises proposition and is launching a £5.5million marketing campaign to promote it.
The campaign first launched in November 2008 whereby Pay & Go customers are treated to a Surprise every time they top-up. The campaign's idea is centred on an old fairground favourite where you hook a duck to reveal a prize on the underside. In this online version, customers are sent a unique code after topping up and must log on to o2.co.uk/surprises, where they can play the game and win a variety of prizes.