Cheapflights consolidates its global PPC account into one agency, VCCP Search

1st February 2009

Following a three way pitch, Cheapflights Ltd., the international flights price comparison website with sites in the UK, US, Canada and Germany, has awarded VCCP Search its global PPC account. The company has a multi-million pound yearly spend on worldwide paid search.

VCCP Search, the incumbent UK agency, was asked to pitch alongside a US agency and another UK agency which currently holds the company's natural search account and ran PPC for the Cheapflights' Canadian site.

Cheapflights will be taking a variety of products from the VCCP Search suite of digital marketing tools as part of this agreement, including automated ROI bid management, account mirroring, automated account expansion and multi-channel tracking.

Paul Mead, Managing Director, VCCP Search commented: "As the global travel market tightens its belt the need to be one step ahead of your competitors in such a critical channel as PPC has never been more important. For clients with a focus on driving sales to their advertisers and partners a partnership with VCCP Search ensures that they remain at the leading edge of this field in terms of innovative strategies and the use of more advanced technology to drive ROI."