VCCP Search becomes first agency to pass all intellectual property rights to clients
3rd February 2009
VCCP Search becomes the first agency to announce that the intellectual property rights to all its clients' paid search accounts are now to be vested with the client.
This move, the first by any UK search or media agency, puts the power into the hands of VCCP Search's clients and means that they can more easily move their account wherever and whenever they choose, without any disruption, loss of history or downtime.
VCCP launches saturated fat campaign to help prevent heart disease
2nd February 2009
VCCP and Food Standards Agency have launched a heavyweight £3.5 million advertising campaign to encourage consumers to reduce their intake of saturated fat.
The public health campaign includes TV and press ads, digital marketing, roadside and supermarket 6-sheets and PR activity to promote a range of simple, positive and practical steps that can be easily adopted to benefit health.
A straight talking 40 second TV advert will run throughout February to help make consumers aware of the importance of cutting down on saturated fat. Beautifully shot print advertisements show consumers how they can do this by promoting 11 simple, positive and practical steps that can be easily adopted. Digital marketing activity will include text tips to mobile phones, a downloadable fridge to remind people how to cut down on saturated fat and 200 imaginative recipes on the Agency's eatwell website.
In the UK, adults on average eat 20% more than the recommended maximum levels of saturated fat. Over time, a diet high in saturated fat can raise cholesterol levels in the blood, which is a risk factor for cardiovascular disease – the number one killer in the UK and responsible for one in three deaths.
Following a three way pitch, Cheapflights Ltd., the international flights price comparison website with sites in the UK, US, Canada and Germany, has awarded VCCP Search its global PPC account. The company has a multi-million pound yearly spend on worldwide paid search.
VCCP Search, the incumbent UK agency, was asked to pitch alongside a US agency and another UK agency which currently holds the company's natural search account and ran PPC for the Cheapflights' Canadian site.