VCCP wins UTalkMarketing Best Ad of the Year

21st January 2009

VCCP's binge drinking advert for The Home Office has scooped the industry vote for the UTalkMarketing best ad of the year with an impressive 44.5% of the vote. The advert beat off tough competition from Honda's 'jump' and the new Hovis spot. The TV advert is part of a £4 million campaign that was launched in June that includes print, radio, a viral, as well as online advertising and an installation at a prime Covent Garden location. The advert was also a runner-up in the public vote for the best ad.