VCCP launch new campaign for Hiscox

25th January 2009

Hiscox is launching a new £10 million marketing campaign featuring the strapline "As Good As Our Word". The premium insurance brand which specialises in Household and Commercial Insurance is proud to reinforce its absolute commitment to integrity, excellence and trustworthiness.

This is the first work to be unveiled by new agency VCCP, which is producing a fully integrated campaign that will encompass print, outdoor, online and DM. The campaign launches today and will develop through a number of creative executions which will roll out throughout 2009.

Glenn Caton, Sales and Marketing Director at Hiscox commented "Over the last 3 years we have more than trebled awareness of Hiscox amongst our target audience and succeeded in differentiating ourselves from the commoditised insurance category. We are excited with the new campaign, which we believe brings to life the ethos of our Chairman, Robert Hiscox in a compelling, relevant and distinctive way.

Ian Priest, Founding Partner at VCCP, added: "We're delighted to be working with such a forward thinking business and are very proud of the core idea we've developed together which we are confident will evolve the brand Hiscox to its next level".