VCCP launch new brand campaign for O2 Germany. Curious?

26th January 2009

Can you hold your breath under water longer with the help of a bubble gum, or can you launch a rocket into the sky solely with balloon-power? The new O2 brand ad, which runs from January 2009, is focused on situations where curiousity gets the better of you.

Can you resist testing whether the park bench with the 'wet paint' sign is still wet? Or do you extensively test a mattress before you buy it? It is in the nature of the human being to be curious and want to try things out: O2 answers this need and offers their costumers the ability to test products before they have to commit.

The 'Curiosity' campaign was developed by the VCCP Berlin creative team and produced though the London VCCP office.

Oliver Frank, Creative Director, VCCP Berlin: "The creative execution of "Curiosity" clearly differs from previous campaigns without abandoning the brand world of O2 and the O2 style. The language of the images is emotional because viewers identify themselves with the test situations."

The campaign launched early January and includes a 40-second brand ad and two 20-second product ads. In addition, a cinema commercial, print ads, POS, online ads and more innovative media buying ensures a fully integrated approach. 'Curiosity' is not only the subject of the campaign, it is also meant to raise curiosity across all media - be it through "find the error" picture puzzles in print ads or interactive online banners.