VCCP launch new O2 campaign to support partnership with E4 Skins
30th January 2009
O2 is introducing a new multi-channel campaign around E4's award-winning youth drama, Skins in support of the newly rebranded O2 Academy venues.
The campaign stars a comedy pair of O2 Academy staff who are obsessive music fans. The characters are introduced in the TV idents during Skins. This is just the start of the experience; within the idents are clues and pointers which will lead viewers to the world of Zac, Jim and the elusive Big Dave. The campaign produced by VCCP was launched during episode one of Skins on Thursday January 22nd. The idents follow the antics and conversations of Zac and Jim as they indulge their passion for music behind the scenes of an O2 Academy. Within the idents they will refer to Big Dave, their mate who always seems to manage to get his hands on the hottest tickets. Whilst we never meet the well-connected Big Dave, viewers can discover more about him online where they might also find an email address to contact him on: when emailed he will give details of how to get hold of Priority Tickets.
Park Plaza Hotels appoints VCCP
29th January 2009
VCCP has been appointed by Park Plaza Hotels to develop the creative for the opening of Park Plaza Westminster Bridge. VCCP pitched against 3 other agencies for the exciting new project. The hotel is being built on the number one hotel site in London, formerly the GLC building at 200 Westminster Bridge. This Park Plaza Westminster Bridge will be the company's flagship hotel.
Aer Lingus appoints VCCP for their first ever UK to Europe campaign
28th January 2009
Aer Lingus has appointed VCCP to announce their new low cost routes from London Gatwick to Europe.
This is the first ever UK mainland to Europe hub from Aer Lingus, Ireland's European low cost carrier and will be signalled with a new heavyweight UK campaign created by VCCP.
The campaign will break in January and consist of TV, outdoor, press, radio and digital with the focus on promoting low price (as little as £19.99) and destinations (Malaga, Faro, Nice, Zurich, Munich and Vienna) with the Aer Lingus brand embedded throughout.
VCCP's appointment comes on the back of their successful UK to EIRE and Belfast campaign for Aer Lingus with its strong visual identity.
Charmaine Duffy, European Marketing Manager at Aer Lingus stated 'This is a great opportunity to grow our business and cater for a wider UK audience as we compete with leading UK low cost airlines to key European destinations'.
VCCP launch integrated global campaign for The Qatar Financial Centre
27th January 2009
The Qatar Financial Centre has launched it's new endline 'Business Energy'.
This is the third campaign developed by VCCP for the QFC Authority in Doha since it was established in 2005. The creative was inspired by the dynamism of the Doha and the wealth of opportunities available in so many sectors as Qatar's plans to diversify its economy continue.
VCCP launch new Hepatitis C awareness campaign
27th January 2009
Around a third of people don't know how hepatitis C can be passed from person to person, according to new research commissioned by the Department of Health published today.
The findings come as a major hepatitis C awareness campaign is launched to reach out to the estimated 100,000 people in England who are unaware they have the infection and stop others getting it.
VCCP launch new brand campaign for O2 Germany. Curious?
26th January 2009
Can you hold your breath under water longer with the help of a bubble gum, or can you launch a rocket into the sky solely with balloon-power? The new O2 brand ad, which runs from January 2009, is focused on situations where curiousity gets the better of you.
Can you resist testing whether the park bench with the 'wet paint' sign is still wet? Or do you extensively test a mattress before you buy it? It is in the nature of the human being to be curious and want to try things out: O2 answers this need and offers their costumers the ability to test products before they have to commit.
VCCP launch new campaign for Hiscox
25th January 2009
Hiscox is launching a new £10 million marketing campaign featuring the strapline "As Good As Our Word". The premium insurance brand which specialises in Household and Commercial Insurance is proud to reinforce its absolute commitment to integrity, excellence and trustworthiness.
This is the first work to be unveiled by new agency VCCP, which is producing a fully integrated campaign that will encompass print, outdoor, online and DM. The campaign launches today and will develop through a number of creative executions which will roll out throughout 2009.
Glenn Caton, Sales and Marketing Director at Hiscox commented "Over the last 3 years we have more than trebled awareness of Hiscox amongst our target audience and succeeded in differentiating ourselves from the commoditised insurance category. We are excited with the new campaign, which we believe brings to life the ethos of our Chairman, Robert Hiscox in a compelling, relevant and distinctive way.
VCCP creates new Capri Sun advertising campaign
24th January 2009
VCCP was tasked by Coca-Cola Enterprises with creating a new campaign for Capri Sun. The campaign will support the 100% juice range via TV and outdoor throughout January.
Sam Grant, Senior Brand Manager, Coca-Cola Enterprises, said 'Capri-Sun is a successful and well loved brand and this new campaign will boost people's awareness of the naturalness and nothing artificial at all message in an entertaining way for all the family.'
VCCP win Müller Corner Account
23rd January 2009
Müller Dairy has appointed VCCP to handle the £8m Müller Corner advertising account. Chris McDonough, Marketing and R&D Director for Müller, commented 'VCCP will bring renewed energy and thinking to our flagship brand, Müller Corner. We look forward to embracing the new consumer challenges of 2009 with a strengthened agency network in place.'
comparethemarket.com Launches Category-changing Brand Campaign
22nd January 2009
Price comparison site comparethemarket.com is set to launch a new TV campaign, on air from January 5 2009. Taking a whole new direction, the work follows a competitive creative agency pitch in October, where incumbent agency VCCP successfully retained the comparethemarket.com account.
comparethemarket.com's challenge to the agencies was to design a campaign that would increase the number of consumers searching the website out by name. In an industry sector where market leadership is so closely tied to advertising spend, it was vital to ensure the most effective approach possible.
VCCP wins UTalkMarketing Best Ad of the Year
21st January 2009
VCCP's binge drinking advert for The Home Office has scooped the industry vote for the UTalkMarketing best ad of the year with an impressive 44.5% of the vote. The advert beat off tough competition from Honda's 'jump' and the new Hovis spot. The TV advert is part of a £4 million campaign that was launched in June that includes print, radio, a viral, as well as online advertising and an installation at a prime Covent Garden location.