VCCP appoints Darren Bailes as Creative Director

VCCP has appointed Darren Bailes as a Creative Director. Darren will report to Founding Partner and Executive Creative Director Rooney Carruthers. Bailes will work alongside existing creative director Steve Vranakis.

Darren Bailes, previously Creative Director at Mother, is the brains behind some of the agency’s most famous work such as ITV Digital, Pimms, PG Tips and Yellow Pages.

Michael Sugden, Managing Director at VCCP explains: "Talent and consistency are infrequent bed fellows but Darren’s the exception. Over the past 10 years he has consistently delivered campaigns that lodge in the nation’s psyche."

Bailes partnership with Vranakis is aimed at maintaining VCCP’s reputation as the most media neutral agency in town. Sugden explains, "Darren and Steve are a formidable partnership. Their combined experience will help VCCP deliver the still rare combination of brand fame and digital proficiency."

Daren Bailes adds "Mother’s been brilliant, but this is a great challenge. There is ambition here for famous work."