Bennetts gears up for online presence with VCCP

Bennetts, the UK's leading motorbike insurance brand, is launching a new online advertising campaign through its recently retained advertising agency VCCP.

The campaign breaks towards the end of January with a series of direct response online banner ads across affiliate motorbike sites and motorcycle suppliers driving traffic to the site, bennetts.co.uk

There are two distinct creatives. The first shows a motorbike speedometer accelerating along a road with the speedometer registering the increase in speed, with accompanying copy: "up to 40% savings in 0.01 secs". The second execution advertises cheaper sports bike insurance.

A new strap line has also been developed and incorporated into the ads: ‘Bennetts. It's all about the bike'. The line represents Bennetts' presence as a specialist biking brand.

Supported by press ads, the campaign is part of Bennetts' annual £5 million advertising spend and heralds the insurer's intent to consolidate its position as the UK's number one motorbike insurer.

Mark Fells, Associate Director, Marketing for Bennetts said: "The internet is often the first port of call for those seeking to renew their insurance; so it's vital to ensure a strong brand presence. But beyond that it's important to complement the branding with relevant offerings embedded in an appealing creative."

Cliff Hall, Account Director of VCCP said: "The online ads are visually striking but with a succinct message, and form the first element in a year long campaign to tighten Bennetts' position as the leading provider of motorbike insurance."

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For further information contact:
Cliff Hall at VCCP on 020 7592 7538
or visit www.vccp.com