VCCP wins alcohol harm reduction brief

VCCP has won the bid to run the Government's alcohol harm reduction account that will launch next spring. This multi-million pound campaign will build on the messages in the Government's alcohol strategy Safe. Sensible. Social. that was published in June 2007.

The appointment follows a competitive pitch against DDB and AMV, each agency drawn from the Central Office of Information's advertising roster, and conducted jointly between the Department of Health, the Home Office, and the Department of Children, Schools and Families. The appointment came following a presentation to key ministers from each department.

Ian Priest, Founding Partner of VCCP said: "It's rare you get the opportunity to work on such an important and interesting piece of business. We are delighted to have won."

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For further information contact:
Michael Sugden at VCCP on 0773 679 9970
or visit www.vccp.com