VCCP wins School Food Trust account

VCCP has been appointed to work on the Government's School Food Trust business after winning a four-way competitive pitch.

The £500k brief is to target older secondary school children and increase the number of them eating school dinners. It will be answered by a fully integrated campaign involving digital, mobile, tactical outdoor, ambient and an experiential road show in schools. This will involve work from throughout the VCCP group and BMT (the agency's experiential arm). The campaign will engage the target audience with the real facts about the food they may currently be eating and the benefits of school food.

VCCP has also been awarded a separate direct marketing campaign to target parents of secondary school children to further promote the uptake of school dinners; this work will be carried out by SFW (Stephens Francis Whitson).

Michael Sugden, Managing Partner of VCCP says: "Healthy eating in schools is one of the most important issues of today. Lessons learnt at school can stay with a person for life; so it is important to educate pupils, at an influential period of their lives, about the need to eat well if they are to maintain a healthy lifestyle as they age."

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For further information contact:
Managing Partner, Michael Sugden, at VCCP on 0207 592 9331
or visit www.vccp.com