COI APPOINTS, THE CHANGE INSTITUTE AND BELL POTTINGER CONSORTIUM, TO CULTURAL DIVERSITY FRAMEWORK

The Change Institute, Bell Pottinger and VCCP Blue Consortium have successfully been appointed to the Central Office of Information’s (COI) new BME ‘Cultural Diversity Framework’.

The new roster replaces COI’s previous BME Marketing Framework.

Providing an industry wide specialist ‘diverse’ communications and marketing offering, the new consortium creates innovative specialist BME campaigns for clients that guarantee target audience reach.

Change Institute Director, Rokhsana Fiaz said:

‘Understanding the complex dynamics operating within different ethnic and faith communities, alongside emerging cultural and sub-cultural trends, is key to reaching BME and faith groups. Our unique capability to generate leverage and advantage for campaigns through our network of community facing individuals and organisations embedded within the varied BME and faith communities, ensures effective campaign legitimacy, credibility and reach.’

Bell Pottinger Business & Brand Managing Director, Kevin Read said:

‘In putting together a new ‘diverse’ offer that draws upon best practice from PR, public policy and advertising we have created a compelling offer that appealed directly to the modern needs of COI.’

For further information please contact:

Rokhsana Fiaz - The Change Institute (tel: 020 7700 4821; rokhsana@changeinstitute.co.uk)

Kevin Read – Bell Pottinger Business & Brand (tel: 020 7861 2506; kread@bell-pottinger.co.uk)

Notes to editors:

The Change Institute offers specialist services in diversity, cross-cultural and multi-ethnic social marketing and communications. With a solid track record of producing some of the UK’s most exciting and compelling multidisciplinary communication campaigns, we help clients articulate their campaigns effectively, authentically and legitimately to culturally diverse and ‘hard-to-reach’ audiences.

Working with clients and pro-bono across the full range of diverse communities in the UK over many years, The Change Institute provides unique insights into the social dynamics of diverse communities, understandings and behaviours. Its commitment to the field is demonstrated by the pro-bono work it undertakes with BME and faith civil society organisations operating in local communities across the UK.

Bell Pottinger Business & Brand is part of Britain’s number one PR company, the Bell Pottinger Group. With a portfolio of more than 35 clients and 20 consultants. Bell Pottinger Business & Brand provides a passionate, creative and intelligent approach to building brands and reputations.

The Bell Pottinger Group and VCCP Blue are both part of the Chime Group which consists of more than 40 companies. It is the holding company for the UK's leading public relations group, the UK's leading research and consultation group and, one of the fastest growing advertising and marketing services groups in the UK.