New SIM-only campaign from VCCP Berlin for O2 Germany
29th November 2008
Telefónica O2 Germany will start to air its "Used" campaign this week created by VCCP's Germany office in Berlin. The commercial is centred on the new O2 mobile tariff with a contract term of only six months offered as a SIM-only flat rate without mobile phone for the low price of €15 a month. Very personal mobile phone rarities communicate the clear message: "Keep your mobile. And your freedom."
"Used" is an example of how O2 advertises an abstract product – in this context, a SIM-only flat rate – in a vivid and creative way. Several used mobile phones are demonstrate that their owners have become very fond of the devices in the course of time – mobile phones in all forms and colours, jewellery decorated with rhinestones, painted artwork or scuffed veterans held together by stickers. At the end of the parade of mobile rarities, the actual product is shown, a O2 SIM card and the message clearly communicated: "Keep your mobile. And your freedom."
Hector's giving kids a lesson in road safety and literacy
23rd November 2008
VCCP's 2008 campaign for Texaco's Hector combines literacy and road safety, with a series of interactive, educational lesson plans for schools.
The mantra of the Hector campaign has always been 'education through engagement'. In the past we have created children books and five short animated films with Aardman Animations. This year we're taking it on a level. We've been working alongside teachers and educational experts to produce a series of lessons that not only carry our road safety messages, but also fit within the National Curriculums literacy program. They are aimed at 7-11 year olds (in particular key stage 2 level 4) but can benefit younger and older children too.
02 launches £7m Priority campaign
17th November 2008
02 launches £7m Priority campaign O2 launches their Priority campaign communicating that at O2 customers are their priority. The execution, created by Vallance Carruthers Coleman Priest, VCCP follows the successful launch of The O2 last year. This year the focus is on the benefit for O2 customers - 'Priority Tickets to The O2 48 hours before general release'.
VCCP further expands its International offering
8th November 2008
VCCP continues its strategy of opening standalone offices and strategic hubs in key territories to service specific client needs, as well as devlelop new client opportunities in key emerging markets.
VCCP Berlin was established in April 2008 and now employs 12 people led by a strong local management team (former management of Wieden & Kennedy Amsterdam and TBWA in Hamburg & Bangkok) with a wealth of international experience. The agency's start-up clients are O2 Germany and AEG (Anschuetz Entertainment Group) and will service clients both domestically and across pan-European markets.
Comparethemarket.com retains VCCP
3rd November 2008
comparethemarket.com today confirmed that it has completed its creative agency review. After a competitive pitch process, the price comparison site has decided to retain incumbent agency VCCP.