VCCP Wins Hiscox

6th October 2008

VCCP has won the £12 million Hiscox Insurance account after a 3 way pitch between the insurer's incumbent agency Inferno and Lunar BBDO. The win was no easy feat as agencies were briefed to develop a through the line brand strategy to work across both its household and commercial product offerings.

VCCP will now get to work on delivering a fully integrated campaign which will launch in the UK early next year, and will include DM, digital, print, outdoor and TV.

Hiscox is a premium brand operating in a sector which to many consumers comes with a mixed reputation. The campaign objective is to emphasise Hiscox's superiority whilst increasing its appeal. Michael Lee, Senior Planner on the Hiscox account commented:

"Hiscox is without any dispute the classiest operator in its category. From the very first day we met the clients, we recognised that Hiscox was a classic conviction brand with a strong set of distinct values based on integrity, honour and trust. These define the very high standards they achieve in every aspect of their business from the quality of their customer service to the expertise of their cover. The purpose of our first campaign for Hiscox is to make all those strengths as meaningful and compelling to their target audience as possible."