VCCP win Marketing Week Effectiveness Award

25th October 2008

VCCP's effectiveness entry scooped the Marketing Week Award for the re-launch for the Millennium Dome as The O2 Arena, beating both Virgin and Sky Broadband. The former white elephant has already become the World's Most Popular Music Venue, and proved its value for the brand in its short life so far, in delivering better experiences for its customers, and heightened brand engagement.