Standard Life Has Appointed VCCP as its Above-the-line Advertising Agency

16th October 2008

We held a strategic pitch for the business between Fallon, Lowes and VCCP. However, Fallon had to withdraw citing a very heavy workload.

VCCP will now be Standard Life's main advertising agency. We will be working with them on all our above-the-line campaigns and we will be developing a number of brand and product campaigns with them.

The pitch was led by Simon Gulliford, chief marketing officer, and Rhona Cameron, head of brand strategy.

Simon Gulliford said:

"I'm delighted that VCCP has been appointed as Standard Life's new above-the-line advertising agency following a rigorous search process.

"We chose VCCP as they demonstrated a deep understanding of our vision and strategy, as well as the different routes to market we have at our disposal to reach existing and potential customers.

"I'm looking forward to working with them to develop innovative and exciting campaigns to take our proposition to market."

Charles Vallance, founding partner at VCCP, said:

"Standard Life is immensely well regarded by customers and IFA's. We're thrilled to have the opportunity to build on this success and are looking forward to working with Standard Life over the coming years."