VCCP win Marketing Week Effectiveness Award
26th October 2008
VCCP's effectiveness entry scooped the Marketing Week Award for the re-launch for the Millennium Dome as The O2 Arena, beating both Virgin and Sky Broadband. The former white elephant has already become the World's Most Popular Music Venue, and proved its value for the brand in its short life so far, in delivering better experiences for its customers, and heightened brand engagement.
We held a strategic pitch for the business between Fallon, Lowes and VCCP. However, Fallon had to withdraw citing a very heavy workload.
VCCP will now be Standard Life's main advertising agency. We will be working with them on all our above-the-line campaigns and we will be developing a number of brand and product campaigns with them.
VCCP Wins Hiscox
7th October 2008
VCCP has won the £12 million Hiscox Insurance account after a 3 way pitch between the insurer's incumbent agency Inferno and Lunar BBDO. The win was no easy feat as agencies were briefed to develop a through the line brand strategy to work across both its household and commercial product offerings.
VCCP will now get to work on delivering a fully integrated campaign which will launch in the UK early next year, and will include DM, digital, print, outdoor and TV.
VCCP creates new campaign to re-launch Jordans Muesli
1st October 2008
VCCP has created a new advertising campaign for Jordans muesli range. The campaign will re-launch the Jordans brand through press and poster advertising that breaks nationally on 29th September. The campaign will support the launch of new packaging and upgraded products for the Jordans muesli range hitting stores over the next week.