VCCP creates new campaign to re-launch Jordans Muesli
30th September 2008
VCCP has created a new advertising campaign for Jordans muesli range. The campaign will re-launch the Jordans brand through press and poster advertising that breaks nationally on 29th September. The campaign will support the launch of new packaging and upgraded products for the Jordans muesli range hitting stores over the next week.
VCCP strengthens international offering with £12m Qatar Financial Centre Authority win
29th September 2008
VCCP has retained the £12m Qatar Financial Centre business following a statutory pitch against 7 other agencies. The Agency pitched against the London offices of CHI, JWT, TBWA, O&M, Grey, Doremus and Dubai based agency The Tribe.
VCCP is tasked with creating a new integrated campaign to launch in the new year. It is planned to run across TV, print and online globally. VCCP first won the QFC account in 2006 and has since created a number of integrated campaigns to support the brand, and its licensing of institutions wishing to trade in a rapidly growing and vibrant financial market, in Qatar. The pitch process was a statutory requirement for the QFC.
VCCP 'works out' with Metro
20th September 2008
VCCP has created a new trade campaign for Metro to remind advertisers about Metro's key strengths and abilty to deliver response in tough times. The campaign breaks on 16 September. Print work will run in the marketing and media trade press and will be followed by a bespoke DM piece which will be sent to 3000 media agency contacts.
The campaign aims to educate and refresh media agencies, clients and creative agencies about Metro's unique proposition - its significant and valuable urbanite audience of 3 million daily readers and its success at delivering response. It features examples of recent successful campaigns that have run across the Metro portfolio.
VCCP launches the new exclusive Alfred Dunhill Homes
6th September 2008
VCCP has created a press and poster campaign to launch dunhill home. The campaign will break in leading men's glossy titles, Sunday supplement and a number of luxury titles on September 8th 2008.
dunhill is launching three private members clubs the around the world and the experience will be reflective of dunhill's true British heritage. Selected customers will be invited to join the exclusive clubs.
In addition to the flag ship store, the club will feature a dining room, a games room, a screening room, a barbers and the original Bourdon house cellar. The club will keep two customised Bentleys on hand for use by its customers. Owned by Cie. Financière Richemont SA, the dunhill club in Bourdon House on Davies Street will be known as 'the London Home of Alfred Dunhill'. dunhill, has already launched the "home" club in Tokyo, and plans to open another "home" in Shanghai, also in September.