VCCP Appoints Andrew Peake as Head of Retail

14th August 2008

VCCP has hired a new Head of Retail, Andrew Peake, 34, who replaces Robin Gadsby.

Peake is tasked with managing the introduction of a new store line for O2, VCCP's largest retail client, in addition to expanding the number of VCCP's retail clients.

Peake joins VCCP from WFCA, where he was Client Service Director. He was with the agency for a total of eight years working on accounts including Axa, Budgens, Pilgrims Choice and Yazoo.

Michael Sugden, Managing Director of VCCP said: "Effective communication is only possible if there is coherence throughout the whole customer journey. Andrew's arrival gives VCCP an unrivalled ability to deliver this for our clients."

Peake adds, "VCCP's approach to retail communications is a breath of fresh air. There's a real opportunity to do exciting work in an environment where equal emphasis is given to all parts of the customer journey".

Peake is also a keen sailor and is currently representing Britain at the World Sailing Championships