Football Pools re-launched for new season thanks to BMT, SFW, VCCP digital and Pure Media
26th July 2008
The New Football Pools is launching a £5.5m campaign promoting its new and diverse offering to coincide with the start of the football season. The task was awarded to VCCP Group who created a team of specialists from Stephens Francis Whitson, BMT, Pure Media and VCCP's digital arm to co-ordinate all the disciplines required to facilitate the re-birth of this national treasure.
Southern Housing Group recruits VCCP Blue
16th July 2008
VCCP Blue, part of VCCP, has won the Southern Housing Group account after a five way pitch.
They have been appointed to implement the organisation's recruitment advertising and the media schedule includes press, digital, outdoor, radio and film.
VCCP wins FSA saturated fat campaign
8th July 2008
The Food Standards Agency (FSA) has handed Vallance Carruthers Coleman Priest, VCCP, its £3 million saturated fat brief as the first part of its wider healthier eating campaign after a four way pitch against Rainey Kelly, Farm and MCBD.
The campaign will raise awareness among consumers of the risks associated with high saturated fat intake and offer advice on how to cut down. The campaign is due to launch in early 2009.
FIVE to re-launch Superstars with campaign by VCCP
1st July 2008
Five is re-launching the popular 70's TV show Superstars. The show is an all round sports competition that pits elite athletes from different sports against one another in a series of events. The athletes are split into four teams each with a team captain. For this series they are; Steve Redgrave, Kelly Holmes, Roger Black and Mike Catt.