FIVE to re-launch Superstars with campaign by VCCP
30th June 2008
Five is re-launching the popular 70's TV show Superstars. The show is an all round sports competition that pits elite athletes from different sports against one another in a series of events. The athletes are split into four teams each with a team captain. For this series they are; Steve Redgrave, Kelly Holmes, Roger Black and Mike Catt.
The Home Office is launching a binge drinking campaign aimed at reducing alcohol harm amongst 18-24 year olds, under the existing 'Know Your Limits' campaign banner.
The campaign includes TV, print, radio and a viral execution, as well as online advertising and an installation at a prime Covent Garden location.