The Home Office is launching a binge drinking campaign aimed at reducing alcohol harm amongst 18-24 year olds, under the existing 'Know Your Limits' campaign banner.
The campaign includes TV, print, radio and a viral execution, as well as online advertising and an installation at a prime Covent Garden location.
This July, Diageo Great Britain (GB) will launch the first advertising campaign for its premium gin, Tanqueray®, in the Great Britain Market. Backed by a £500,000 media spend, the print campaign will highlight the intense flavour and smoothness of the gin and aims to further increase consumer awareness of the growing brand.
The campaign, which launches in July, brings to life the intense flavour of Tanqueray by using images from intense moments, such as a ballerina on tip-toes mid-performance, a trumpet player hitting a peak note, and the strain on a deep-sea fishing line. Each advert uses the tagline 'A Taste Of Intensity' and will feature in style press such as Arena and GQ, as well as selected national newspaper supplements.