This July, Diageo Great Britain (GB) will launch the first advertising campaign for its premium gin, Tanqueray®, in the Great Britain Market. Backed by a £500,000 media spend, the print campaign will highlight the intense flavour and smoothness of the gin and aims to further increase consumer awareness of the growing brand.
The campaign, which launches in July, brings to life the intense flavour of Tanqueray by using images from intense moments, such as a ballerina on tip-toes mid-performance, a trumpet player hitting a peak note, and the strain on a deep-sea fishing line. Each advert uses the tagline 'A Taste Of Intensity' and will feature in style press such as Arena and GQ, as well as selected national newspaper supplements.
Biggest alcohol awareness campaign to date
The Government launches today a new two-part alcohol 'Know Your Limits' campaign, devised by ad agency VCCP. The first 'Units' strand – with an overall budget from the Department of Health of £6 million for 2008/09 – aims to tell drinkers how many units are in their drinks and help them stick to their limits. It will be followed by a £4 million binge-drinking strand from the Home Office next month. This is the biggest alcohol awareness campaign the Government has ever run.
The campaign will use TV, radio, outdoor, press, online, direct, stakeholder relations and PR. Manning Gottlieb OMD is the media planning agency, with COI Communications responsible for buying; online is run by COI Digital and i-level, with website design by LIDA; direct marketing is by CMW London, with stakeholder and PR work falling to Forster and Fishburn Hedges respectively.
O2 have appointed VCCP and Avenue A Razorfish for the task of re-designing their O2.co.uk website.
The agencies chose to approach the pitch as a combined team to offer best in class thinking and delivery across brand and online strategy, information architecture, creative, design and technical production.
NHS Careers has tasked VCCP Digital to create an on-line campaign to highlight the diversity of job and career opportunities in the National Health Service. The campaign is part of the wider Step into the NHS (www.stepintothenhs.nhs.uk) campaign aimed at 14-19 year olds in England.