Biggest alcohol awareness campaign to date
The Government launches today a new two-part alcohol 'Know Your Limits' campaign, devised by ad agency VCCP. The first 'Units' strand – with an overall budget from the Department of Health of £6 million for 2008/09 – aims to tell drinkers how many units are in their drinks and help them stick to their limits. It will be followed by a £4 million binge-drinking strand from the Home Office next month. This is the biggest alcohol awareness campaign the Government has ever run.
The campaign will use TV, radio, outdoor, press, online, direct, stakeholder relations and PR. Manning Gottlieb OMD is the media planning agency, with COI Communications responsible for buying; online is run by COI Digital and i-level, with website design by LIDA; direct marketing is by CMW London, with stakeholder and PR work falling to Forster and Fishburn Hedges respectively.
O2 have appointed VCCP and Avenue A Razorfish for the task of re-designing their O2.co.uk website.
The agencies chose to approach the pitch as a combined team to offer best in class thinking and delivery across brand and online strategy, information architecture, creative, design and technical production.
NHS Careers has tasked VCCP Digital to create an on-line campaign to highlight the diversity of job and career opportunities in the National Health Service. The campaign is part of the wider Step into the NHS (www.stepintothenhs.nhs.uk) campaign aimed at 14-19 year olds in England.