Coca-Cola Great Britain's 'Coke Zone' Gains Momentum
5th April 2008
Coca-Cola Great Britain steps up the promotional campaign for its new 'Coke Zone' this week, following a successful introduction of the site. 'Coke Zone' will enable 'Coca-Cola' to enrich its consumer engagement and interaction with all young adults, while offering regular 'Coca-Cola', 'Diet Coke' and 'Coca-Cola Zero' consumers over 16 the chance to redeem points for amazing rewards and money-can't-buy prizes.
From mid-March 'Coke Zone' is being supported by a fully integrated marketing programme, which includes TV, online advertising, in-store activation and a PR campaign. A ten second tag is running at the end of all 'Coca-Cola', Diet Coke' and 'Coca-Cola Zero' spots on all terrestrial channels in peak time, as well popular digital channels such as Sky One. It continues for six weeks and is supplemented with a nationwide 96 sheet outdoor push.
VCCP rewards loyalty and experience
1st April 2008
As part of VCCP's growth plans, two of its leading personnel have been promoted to the top jobs in their respective fields; Sophie Maunder becomes Head of Planning and Jon Boardman, Head of Account Management.
Both will now work across the entire VCCP client base including O2, Five, Metro, Texaco and Dunhill.