VCCP rewards loyalty and experience
31st March 2008
As part of VCCP's growth plans, two of its leading personnel have been promoted to the top jobs in their respective fields; Sophie Maunder becomes Head of Planning and Jon Boardman, Head of Account Management.
Both will now work across the entire VCCP client base including O2, Five, Metro, Texaco and Dunhill.
VCCP and Aardman Animation win at British Animation Awards
29th March 2008
Hector, the animated character that supports Texaco's Road Safety campaign, has won the award for New Media: Best Commissioned Animation at the recent British Animation Awards.
O2 launches 'O2 Unlimited' to provide limitless calls and texts to a quarter of the population
24th March 2008
O2 has launched a new campaign with a spend in excess of £2 million to promote its new online O2 Unlimited tariff, which offers Pay&Go customers unlimited calls and texts to other O2 UK customers. By topping up £10 a month, customers will get unlimited O2 to O2 texts.
O2 is launching a £4.5million marketing campaign to promote O2 Bluebook, an innovative free service which enables O2 customers to back up and store all the valuable information held on their mobile phones, including address book contacts, text and picture messages and photographs, securely on a personal online portal.
The O2 Bluebook campaign, delivered by VCCP, spans television, cinema, print and online media and will also include an exclusive, interactive promotion with the Metro newspaper.
The creative leads with the message, 'Nothing is Lost', and the TV ad shows a woman collecting messages and photos in a number of magical ways and then storing them in a scrapbook of memories – her Bluebook.
The print campaign will run with national press including the Observer Magazine and lifestyle media such as Heat, Nuts and Kerrang. Social networking sites, Facebook, My Space and Flickr will also support the advertising portfolio for O2 Bluebook, with a range of banner advertising all driving traffic through to o2.co.uk/bluebook to encourage registration.
VCCP appoints Darren Bailes as Creative Director
16th March 2008
VCCP has appointed Darren Bailes as a Creative Director. Darren will report to Founding Partner and Executive Creative Director Rooney Carruthers. Bailes will work alongside existing creative director Steve Vranakis.
Darren Bailes, previously Creative Director at Mother, is the brains behind some of the agency’s most famous work such as ITV Digital, Pimms, PG Tips and Yellow Pages.
Michael Sugden, Managing Director at VCCP explains: "Talent and consistency are infrequent bed fellows but Darren’s the exception. Over the past 10 years he has consistently delivered campaigns that lodge in the nation’s psyche."
Metro unwraps its latest user generated portal
11th March 2008
Metro, the urban national newspaper, is promoting its new user generated portal (UGC) MEview with a full colour national cover wrap around its paper and page peel on www.metro.co.uk on the 5th March, with creative by its ad agency VCCP.
VCCP's Comparative advertising leading the way
7th March 2008
Comparethemarket.com, the online car insurance comparison site, is to run a new set of TV commercials created by its retained agency, VCCP Blue.
The 30", 20" & 10" spots feature the voice of the actor, Martin Shaw and intensify the fact that the site is always striving to reduce its prices and has more insurance providers than ever before; timely as the credit crunch bites and the
Bennetts launches ident campaign
2nd March 2008
Bennetts, the UK's favourite motorbike insurance provider, is launching an ident campaign to support its sponsorship of the World Superbike Championship on Eurosport.
The campaign starts with the launch of the World Superbike Championship with a series of new idents created by VCCP. The campaign follows hot on the heels of two previous ident campaigns, the first of which was heavily brand oriented, the next more call to action.
There are four stories created for the ident creatives. The first, Beast, shows two mechanics working on a superbike;