15th February 2008
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed The Chime Group as its retained marketing communications agency after a comprehensive pitch process. The appointment covers advertising, promotion, public relations and digital communications and is for a year, until March 2009, including the handover ceremonies in Beijing.
5th February 2008
Five is to run a press and poster campaign by VCCP to highlight the arrival of its new presenter, Natasha Kaplinsky, which coincides with the launch of the revamped Five News.
Kaplinsky has moved from the BBC to anchor Five's refreshed news programmes which will run at 5pm and 7pm every day of the week. The programmes will be more informal, warm and human with the aim of creating a more inclusive style of news programming. Kaplinsky's demeanor and style of delivery was chosen to reflect this new attitude.
The campaign, titled 'news with personality' was created by Five's retained agency VCCP and launches in the run up to the programme's start date, 18th February. The clean execution sees Kaplinsky elegantly poised in casual wear with the technical elements of a TV studio in the distance.
1st February 2008
Five is launching a comprehensive advertising campaign to support Neighbours, which starts on Five on Monday, 11th February.
A huge national and regional press campaign will be heavily supported by T-sides on buses and glossy magazines ads which will announce the date of the channel switch.