VCCP wins alcohol harm reduction brief

15th January 2008

VCCP has won the bid to run the Government's alcohol harm reduction account that will launch next spring. This multi-million pound campaign will build on the messages in the Government's alcohol strategy Safe. Sensible. Social. that was published in June 2007.

The appointment follows a competitive pitch against DDB and AMV, each agency drawn from the Central Office of Information's advertising roster

, and conducted jointly between the Department of Health, the Home Office, and the Department of Children, Schools and Families. The appointment came following a presentation to key ministers from each department.

Ian Priest, Founding Partner of VCCP said: "It's rare you get the opportunity to work on such an important and interesting piece of business. We are delighted to have won."