Bennetts gears up for online presence with VCCP
18th January 2008
Bennetts, the UK's leading motorbike insurance brand, is launching a new online advertising campaign through its recently retained advertising agency VCCP.
The campaign breaks towards the end of January with a series of direct response online banner ads across affiliate motorbike sites and
News Marketing Agency launches new online ad campaign by VCCP Blue
17th January 2008
The News Marketing Agency (NMA) is launching an ad campaign on 21st January, which features marketing executives in charge of top consumer brands recommending national newspapers as a brand-building medium.
The first ad sees Russell Jones, the Marketing Director of Guinness, pictured in front of stacks of national newspapers saying: "Good things come to those who build brands in newspapers."
VCCP wins alcohol harm reduction brief
15th January 2008
VCCP has won the bid to run the Government's alcohol harm reduction account that will launch next spring. This multi-million pound campaign will build on the messages in the Government's alcohol strategy Safe. Sensible. Social. that was published in June 2007.
The appointment follows a competitive pitch against DDB and AMV, each agency drawn from the Central Office of Information's advertising roster