Somerfield chooses VCCP Search for new search role

Somerfield, the high street supermarket, has appointed VCCP Search to handle its search campaigns as the grocer looks to increase its online visability.

The move consolidates Somerfield's web marketing within VCCP, as VCCP Digital already handles the company's online marketing and recently designed its website.

Paul Mead, Managing Director of VCCP Search said: "Search marketing is evolving beyond direct response as brands start to realize the opportunity to build brands, enhance reputations and communicate with their target audience through search engines. Companies like Somerfield are realizing the importance of not only a brand presence on the internet but also controlling this presence".

"For instance, the growth in brand search marketing is being led by the enormous reach of search engines. Three search engines offer a reach of over 90% into the UK thirty million strong online audience. Compare this to the fragmentation of audiences in other channels such as TV and national press."

VCCP Digital recently redesigned the site, www.somerfield.co.uk and the new-look site has improved usability and navigation with a fresh and contemporary visual appearance and enhanced accessibility to key elements of the site including recipes, the store finder and current promotions.

The site has also been designed to reflect recent corporate re-branding and current advertising visuals, ensuring an integrated, consistent and recognisable presence.

Buster Dover, VCCP Digital's Managing Director said: "Too often a company's website presence is a pale imitator of its projected image which results in customer ambiguity and conflict with the brand. The new Somerfield site sits firmly alongside its high-street brand image and will therefore deliver a consistent brand profile and message to customers."

The new site will also enable greater user interaction. It will begin offering users unique in-store promotional opportunities, such as money-off vouchers, to customers registered on the site and an enhanced e-newsletter.

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For further information contact:
Paul Mead at VCCP Search on 020 7592 7550 or visit www.vccpsearch.com or Buster Dover at VCCP Digital on 020 7592 7550 or visit www.vccpdigital.co.uk