VCCP to create Carbon Trust campaigns

Vallance Carruthers Coleman Priest (VCCP) has won the advertising account for the Carbon Trust with a brief to raise its profile in helping business lower carbon emissions. The account was awarded after a competitive pitch that included the roster agencies Rainey Kelly Campell Roalfe/Y&R and WCRS.

The Carbon Trust compiled its roster in January this year after launching a review of its marketing and communications strategy in October 2006 and agencies will remain on the roster for the next four years.

Carbon Trust marketing and communications director Peter Hambly said: "We are very pleased to have appointed VCCP to help us take an innovative and creative approach in communicating the benefits to business in taking action on climate change."

Louisa Fielding, account director at VCCP said: "Highlighting the need to reduce carbon emissions is one of the most important issues of our day; and the business community is poised to really make a difference, so working with the Carbon Trust to this end is extremely rewarding both personally and professionally."

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For further information contact:
Louisa Fielding at VCCP on 020 7592 9331 or visit www.vccp.com