O2 launches £4m brand campaign

The new O2 brand campaign launches on Monday 16th April on TV and in cinema. The execution, created by Vallance Carruthers Coleman Priest, VCCP, is in line with the previous O2 style but introduces a new warmer and more natural environment to the familiar O2 blue world. It delivers directly to the core O2 strategy of trying to provide better experiences for its customers in order to turn them into happier ones who stay longer and are fans of the brand.

The execution retains the 'See what you can do' strapline, and has at its heart the O2 bubble.

Creative

The new TV execution follows the journey of a couple as they travel through a range of beautiful environments, such as a lake and a forest, each symbolic of the experiences that O2 offers its customers. The voice over reads: "whether you want to capture a memory, share an experience or just listen to something, we're always thinking of ways of making things better for our customers".

Consistent with the TV and cinema execution is the poster campaign which replicates one of the most beautiful images from the TV and cinema ad.

Media

The TV campaign launches on April 16th and runs for 3 weeks, followed by the cinema campaign which commences on the 11th May and continues for a further 9 weeks. This gives the campaign longevity and supports O2's other propositions such as Cocoon. The poster campaign focuses on London sites, using large the formats of 96 and 48 sheet posters to gain cut-through in the capital.

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For further information contact:
Michael Sugden at VCCP on 020 7592 9331 or visit www.vccp.com