VCCP launches The Sportsman – March 2006

The Sportsman is one of the most significant newspaper launches in the last decade. It has a unique selling point against The Racing Post in that it is not just targeting racing enthusiasts but general sports betting fans.

One of the fastest growing industries is the gambling industry and The Sportsman will be perfectly placed to service this growth.

Backed by a £2m advertising campaign including TV, print, online and ambient - the newspaper launches on 22nd March and will be supplemented by a website in May.

Adrian Coleman at VCCP said "Once again a significant launch has come to VCCP"