Skinny Cow hires VCCP for debut TV campaign

Richmond Ice Cream, manufacturer of premium, low fat ice cream brand The Skinny Cow has handed VCCP its million pound advertising budget.

VCCP will be tasked with producing a TV campaign to promote the range and capitalise on the recent outstanding success of the brand, which has already established itself as the biggest Healthy Ice Cream brand in the market.

Clare McIntosh from Skinny Cow says: "More and more consumers are looking for healthier options - but they don't want to compromise on taste. That's what The Skinny Cow is all about and we are looking for powerful creative to bring the brand to the attention of a broader group of consumers."

Ian Priest, at VCCP, says: "This is a fantastic creative opportunity to help build a really exciting brand in the ice cream market. We're also looking forward to working closely alongside Rise on this project."