five names new creative agency – April 2006

Five has appointed its new creative agency, Vallance Carruthers Coleman Priest, it was announced today, (FRI)

Five's Marketing Director Jane Scott said: "We began the pitch process in January this year after assessing our creative needs for 2006. I want to thank TBWA for their hard work and their significant contribution to the rebranding of the channel in 2002.

"I am delighted to announce VCCP as our creative agency. They are incredibly forward thinking and provide a great fit with our in-house team. I am thrilled to be working with them."

VCCP's Founding Partner, Account Handling, Adrian Coleman, said: "We are so pleased to be involved with Five at such an exciting stage of its development and to be working with a strong brand that reflects a quality schedule."

VCCP became part of the Chimes Communications Group in July 2005. It provides strategic consultancy, advertising, brand guidelines, in-store design and merchandising, sponsorship exploitation, marketing and direct marketing.

For further information contact Tracey O'Connor at Five on 020 7550 5553