Gala Bingo

Gala Bingo, the UK's number one bingo brand, has appointed VCCP after a pitch for its £5 million advertising account.

After seven years of successfully opening up the game to a younger and more affluent consumer, the company is now looking to take the brand on to its next level by increasing awareness and driving admissions among its existing members as well as informing new and lapsed players.

Kate Howe, Marketing Director of Gala Group said "VCCP went up the learning curve on our business very quickly and demonstrated an intuitive understanding of the bingo industry. We are very much looking forward to working with them"....

A TV, radio and print campaign will break in September this year.