Vallance Carruthers Coleman Priest wins Capri-Sun campaign

Vallance Carruthers, Coleman, Priest has won its second piece of Coca Cola business with the children's fruit drink brand Capri-Sun. The agency beat at least one other undisclosed shop to take the business. A TV, press, ambient media and promotional campaign is expected to be unveiled this summer.

Capri-Sun competes in the children's drink market against the likes of Ribena and Sunny Delight. Its above the line advertising has been dormant in recent months. Magnetic North, the digital agency formed by a break away from J. Walter Thompson in 2002, was appointed to work on promotional and interactive projects for the brand in 2001.

It was also responsible for creating the brands most recent TV campaign, which introduced a character called Frooster, who was developed as the latest member of Capri-Sun's brand gang called the Juiclings.

The ads ran on children's channels including Nickeldon and citv.co.uk.

VCCP already handles the global creative account for Appletise, which is marketed and distributed by Coca-Cola Enterprises in the UK.