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One Day Cricket

Client

Royal London

Capabilities

Advertising, Sport

Date

13/06/2016

This summer, Royal London, the UK’s largest mutual life and pensions company, promotes its sponsorship of the one-day internationals by celebrating the quirky and eccentric humour that makes cricket a uniquely British sport that’s loved around the world. 

To support the brand’s sponsorship of England’s One-Day International series against Sri Lanka and Pakistan VCCP Kin, the social and content division of VCCP, have created a number of short content videos featuring current and former England players.

The series of tongue-in-cheek videos feature Sky Sports Presenter David “Bumble” Lloyd, taking a leisurely roll around Trent Bridge with current England player Mark Wood and former England and Yorkshire legend Matthew Hoggard, all seated on a grass roller.

The films aim to raise awareness of Royal London’s sponsorship of the ODIs and launch with both 30’ teasers and 2 minute versions which are hosted on Royal London’s website, royallondoncricket.com, alongside being posted on Facebook and Twitter.

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This was an Advertising and Sport project for Royal London

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