Capri Sun

Capri-Sun is a brand phenomenon. It's the number one lunchbox juice drink which manages to achieve the difficult balancing act of appealling to 2 very different audiences.

Its core consumers are 7-12 year olds who enjoy the tasty flavours and iconic squeezy pouch, whilst its long established "no artificial nasties" recipe makes it a healthy, trusted option for anxious Mums who know their children will drink it.