‘The Power of Support’ is the latest work from VCCP for O2, and the launch film for O2’s ‘Wear the Rose’ campaign.

‘Wear the Rose’ is O2’s call to arms for the whole country to get behind the England Rugby team and demonstrate what Stuart Lancaster, England Head Coach, calls that extra 10% – the power of support.

The emotive spot features everyday people supporting those around them, including a father learning to swim with the encouragement of his son, and finally culminates in the England Rugby team entering a packed stadium to roaring cheers.

‘Wear the Rose’ launched online and on VOD on 6 February.